Product Design and Development

A company cannot rely on its current goods to sustain sales and profits in the face of rapid shifts in consumer preferences, fashions, social attitudes, technology, and competition. Firms must grow and effectively launch streams of new goods in order to expand (or perhaps even stay afloat).

Customers want new and better goods, and if the company fails to meet their needs and desires, they will easily switch loyalties.

The word “new product” applies to the following:

• A unique and revolutionary product that is unlike anything else on the market.
• An update to an existing product that includes new features.
• Customers ‘perceive’ a commodity to be exclusive.

Finally, the ‘product’ is the most important component of the marketing mix. A company can have extremely sophisticated marketing techniques or extremely low prices, but if customers do not want its products, the company will fail!

Rather than asking the public what kind of products they want, we intend to lead them with new products. The general public is unaware of what is possible, but we know what is possible.

We sit with you and your team and explore the possiblities of developing a new product that has the potential to change the course of your business. At Footprints our efforts are direced to bring products tha have value and can provide a solution so that its life cycle is longer than exsisting products.